Entrepreneurship
My journey as an entrepreneur spans over three decades, during which I’ve founded and led multiple successful ventures. One of my notable achievements is co-founding and developing Elavix.
Elavix is the ultimate destination for personal and professional branding, powerful high tech, high touch networking software.. My entrepreneurial spirit drives me to continuously innovate and create solutions that empower businesses and individuals to thrive.

Podcast Influencer
I’m the host of the podcast “Your Brand Your Rules,” where I share insights and knowledge acquired from my extensive experience in business, sports, and personal growth. The podcast is a teaching platform designed to promote positive changes in listeners’ lives.
With our first goal to reach a million members of the Your Brand Your Rules community, the podcast documents our community’s growth and the valuable teachings shared along the way.
Content Creation
Content creation is at the heart of my professional endeavors. Through my podcast, YouTube channel, and various social media platforms, I share wisdom and practical advice on topics such as start-up secrets, marketing, sales, branding, lead generation, and prospecting. My content aims to inspire and equip individuals with the tools they need to achieve success in their personal and professional lives. Consider subscribing to my newsletter on LinkedIn "The Rare Brand".
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Mentoring
As a Human Performance Mentor, I specialize in guiding individuals on mindset, controlling emotions, relationships, the mental side of sports, goal setting, and problem-solving. My mentoring approach is to help clients exceed their own expectations and reach their ultimate goals. I’m passionate about personal growth and leadership development, and I bring a wealth of experience in these areas. Although my private coaching practice is fully booked, I’m available for emergency one-off sessions in other areas.

Sports Enthusiast
My passion for sports goes beyond just watching or participating; I’m deeply involved in coaching elite athletes and their families.
I focus on the mental side of sports, helping athletes build mental resilience and achieve peak performance. One of my greatest joys is grooming my kids, Tyler, Jordan, and Alli, in hockey as their coach and mentor. Watching them grow and excel in their sport is incredibly rewarding.
Family Man
Above all, my family is my greatest passion. The love and support of my family have been instrumental in my journey, providing me with the strength and motivation to pursue my dreams.
I LOVE SEEING MY KIDS FOLLOW THEIR DREAMS AND PASSIONS.
Balancing my professional endeavors with my family life is a priority, and I cherish every moment spent with my loved ones.